Suicide PreventionCampaign Background

Suicide is the second leading cause of death among young adults.

Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving from home and beginning college. It’s also a time when mental health issues frequently emerge and, despite effective treatment options, there are often long delays between the first appearance of symptoms and when people go to receive counseling or treatment.

The friends of those struggling with mental health issues can be incredibly influential in helping them get the help that they need when they need it. 76% of young adults will turn to a peer in a time of crisis for support. This generation is ready to crack open the cultural conversation about mental health, but often they are unsure how to begin the conversation.

Utilize this section to learn more about the campaign and the issue.

Campaign Fact Sheet

One-page fact sheet includes background information about the campaign

Campaign Talking Points

Talking points include key facts, statistics, and information about both the issue and the campaign.


Learn the answers to some frequently asked questions regarding the campaign.

Have a question?

For more information email Shirley Yeung at