WELCOME TO THESEIZE THE AWKWARDCAMPAIGN TOOLKIT

Suicide is the second leading cause of death among young adults. 76% of young adults turn to a friend in a time of crisis. Visit SeizeTheAwkward.org to learn how to empower young adults to start and continue a conversation with friends who are struggling with their mental health.

Campaign Background

Access information about the public service advertising campaign that empowers young people to reach out to a friend who is struggling with mental health issues

PSAs

Watch and access the current campaign PSAs.

Social Media

Share social posts and graphics on your social channels.

Campus Activation Brief

Empower young people to open up about mental health.